The startup hype curve!

Not a single day goes by without the newspapers screaming with headlines suggesting <XYZ> E-commerce company making waves and raising <X> USD venture funding. Friends, family etc. everyone are trying to jump onto the e-commerce bandwagon and everyone wants to come to the party and hopefully, make some quick bucks. I see history repeating here in India and I want to caution my readers about the craze surrounding:

1. Startups, 2. E-commerce boom, 3. Startup boom (not as a way to solve real customer problems but as a way to make easy money)

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